Funnel or Filter?

I went to a networking meeting last week which included a presentation from a marketing expert who was talking about using on-line tools to generate leads.

He was talking about building a “sales funnel” but was picked up by a member of the audience who expressed a view that it was perhaps a filter not a funnel as otherwise both good and poor quality leads could end up passing through the funnel and ending up as clients.

I thought  [read more →]